R/EVOLVE hits the news in Seattle!

In the build-up to the Seattle Asian American Film Festival, recipe R/EVOLVE has had several news appearances including these two pieces:

Watch the King 5 video and read the IE article. Both were very well done. Here’s a blurb from the International Examiner Piece:

R/Evolve came as a response to two trends during the campaign period. First was the push by conservative companies to target the gay community in advertising, illness in pursuit of “pink money,” the term used to describe the purchasing power of the gay community. These companies hopped aboard the wave of success driven by the gay marriage movement to build brand loyalty to their products and bolster advertising.